Privacy Policy

By using our website levelupyourride.ch, you agree to this privacy policy. Protecting your privacy is important to us. Below, you will find information on how we handle your data, how we use cookies, and how we ensure data security.

 

1. Who is responsible for data processing?

The entity responsible for data processing is:

Pro Velo Schweiz
Birkenweg 61
3013 Bern
info@levelupyourride.ch

 

2. What data do we collect?

For Level Up Your Ride, we collect the following personal data:

  • First and last name
  • Email address
  • Postal code
  • Gender
  • Phone number (optional, e.g., for SMS notifications)
  • Usage data on the platform
  • Technical data (e.g., IP address, device type, browser information)

Technical data and usage information are collected automatically when you visit our website. Other data is collected only when you voluntarily enter it in forms, such as when creating a profile.

If you participate in the online quiz, we also collect the data you provide during the quiz. This includes information about your vehicle use (e.g., bike, e-bike, car) and traffic behavior (e.g., cycling for sport, commuting, shopping).

 

3. Why do we process your data?

We process your data for the following purposes:

1. Providing our services: To offer, evaluate, and manage the online training, send reminders via email or SMS, and distribute our newsletter if you subscribe.

2. Scientific analysis: Anonymous quiz data is used for research purposes to evaluate the digital cycling training.

3. Platform optimization: We analyze usage data to improve our services.

4. Marketing purposes: We use tracking tools such as Google Tag Manager and META Pixel to optimize advertising campaigns.

Legal basis: Data processing is based on your consent, in accordance with Swiss data protection laws.

 

4. How long do we store your data?

  • Your data is stored as long as necessary for the purposes mentioned above.
  • User data is deleted when your account is removed.

 

5. Is your data shared with third parties?

Your data is only shared anonymously and for the stated purposes. We work with the following external partners:

  • Google Analytics: Analyzes user behavior on the platform.
  • Google Tag Manager: Manages tracking and analytics tools.
  • META Pixel (Facebook): Optimizes advertising campaigns.
  • Brevo (email service): Sends emails and SMS reminders.
  • FHNW: Uses anonymized quiz data for scientific research.

Data transfer abroad: Your data may be transferred to EU countries, ensuring an adequate level of data protection.

 

6. How do we protect your data?

We use technical and organizational measures to secure your data:

  • Encrypted website traffic via HTTPS
  • Restricted access and secure storage
  • Modern security software to prevent unauthorized access

 

7. Your choices

  • Withdraw consent: You can revoke your consent at any time, for example, by unsubscribing from the newsletter or requesting the deletion of your profile.
  • Manage cookies: You can accept or reject cookies via our consent banner.

 

8. Your rights

You have the following rights regarding your data:

  • Access: Request information about the data we store about you.
  • Correction: Request correction of incorrect or incomplete data.
  • Deletion: Request the deletion of your data.
  • Restriction: Request the restriction of data processing.
  • Objection: Object to the processing of your data.

For inquiries, contact: info@levelupyourride.ch
We will respond within the legal timeframe.

 

9. Cookies & Tracking

We use cookies and tracking tools to analyze user behavior and improve our platform.

1. Essential cookies: Required for platform functionality (e.g., automatic login).

2. Google Analytics & Google Tag Manager: Help us understand usage patterns.

3. META Pixel: Measures interactions with ads on platforms like Facebook.

Your consent is obtained via a cookie banner, and you can adjust your settings at any time.

Note: Service providers such as Google or META do not receive personal data from us but may track your activity across various websites.

 

10. Applicable law

This privacy policy is based on the Swiss Data Protection Act (DSG).

 

11. Complaints

If you believe your data is being processed incorrectly, you can file a complaint with:

Switzerland: Federal Data Protection and Information Commissioner (FDPIC)

 

12. Changes to this Privacy Policy

We may update this privacy policy as needed. The latest version will always be available on our platform.

Contact
If you have any questions about data processing, feel free to contact us: info@levelupyourride.ch

Version: April 2025

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